Ultimate Outdoor Combo: Ram and Mossy Oak®
February 14, 2014
With the outdoor season fast approaching bears are not the only ones coming out hibernation. After a one – year hiatus, the Ram Truck brand is back with the 2014 Ram 1500 Mossy Oak Edition. What a better way to celebrate the love of the great outdoors by giving hunters and outdoor enthusiasts the opportunity to hunt, fish, camp, or even boat in style.
To blend in with nature’s finest, the Ram is entrenched in America’s top camouflage brand Mossy Oak. Since 2011, the Ram has been the official truck of Mossy Oak and Mossy Oak is the official camo pattern for the brand. Even if you’re not a nature enthusiast or duck commander, you can still enjoy the trappings the Mossy Oak truck has to offer.
The 2014 edition will be updated for the first time with the RamBox cargo management system, in both 6-foot-4-inch and 5-foot-7-inch bed lengths. The bedcaps and tailgate are covered in Mossy Oak Break-Up Infinity camouflage pattern and the Mossy Oak logo is prominently displayed on the rear quarter panels. Break-Up Infinity-patterned lower cladding also is available.
Inside, the center column of the Ram’s instrument panel is finished in Mossy Oak Break-Up Infinity, as are the door panel inserts. The Mossy Oak logo is embroidered on the four primary headrests. Buyers also can opt for Espresso Tuscany-colored Katzkin Leather seats with Mossy Oak seatback embroidery.
The Mossy Oak Edition is available exclusively as a Ram 1500 4×4 Crew Cab model and is based on the popular Ram Outdoorsman. Available colors include Black, Black Gold Pearl and Prairie Pearl monotone exterior, paired with Canyon Brown and Frost Beige interior.
The Mossy Oak edition trucks will arrive in dealerships in early 2014. Pricing for the Mossy Oak Edition starts at $39,985, plus $1,195 destination charge.
The Ram brand is also a major sponsor of Mossy Oak-produced television shows airing on the Outdoor Channel and the Pursuit Channel. In addition to commercial slots, Ram Trucks are used by and featured in many of the shows.
Ram Truck is a full or presenting sponsor of:
• “Hunting the Country,” Outdoor Channel (Tuesdays at 9 p.m. Eastern time)
• “Turkey Thugs” and “Deer Thugs,” Pursuit Channel (Mondays at 9 p.m. Eastern time)
• “Inside the Obsession,” Pursuit Channel (Sundays at 9 p.m. Eastern time)
“The Ram Truck brand has been a great partner to Mossy Oak,” Ronnie “Cuz” Strickland, executive vice president of Mossy Oak, said. “The people there love trucks, but they’re also into hunting and fishing and understand that their customers are, too.”
“To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and Outdoorsmen and women, and we are extremely proud to partner with them,” Strickland said.
The 2014 Ram 1500 was recently awarded MotorWeek’s Driver’s Choice Award for Best Pickup Truck for a second year in a row. In addition to being named the back-to-back winner of Motor Trend’s Truck of the Year’.
Whether you’re slinging mud in the backcountry or slinging groceries bags in the back from your favorite farmer’s market, the 2014 Ram 1500 Mossy Oak Edition has something for everyone.