‘Miggy at the Bat’ Ads Celebrate the Chrysler 200
September 29, 2014
The Chrysler brand debuted three on-air spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200.
The on-air campaign, featuring two-time American League MVP Miguel Cabrera of the Detroit Tigers, was inspired by the iconic baseball poem “Casey at the Bat” by Ernest Thayer.
The commercial “Miggy at the Bat” is an adaptation of “Casey at the Bat” with a twist. The spot “In the Right Hands” speaks to the fact that the right tool in the hands of the right person can turn something ordinary into something transcendent. While “Game Changers” focuses on how Cabrera is changing the game of baseball every single time he puts on his glove and picks up his bat.
This is the brand’s second campaign partnership with the baseball superstar. Last fall, the Chrysler brand debuted its “Road to Greatness” campaign featuring Cabrera, which aired during the American and National league’s championship series and the World Series.
The commercials are narrated by Kevin Yon (the voice behind the Chrysler brand’s “Born Makers” and “Born of Fire” commercials) and were created in partnership by full-service Southfield, Mich., advertising agency Doner.