FCA Brands Team Up to Promote “The Hunger Games: Mockingjay – Part 2”
November 16, 2015
The Hunger Games: Mockingjay - Part 2 | Whistle | Dodge
The Hunger Games: Mockingjay - Part 2 | Playing with Fire | Dodge
“The Official Truck of Heroes,” in which Ram acknowledges the heroes of “The Hunger Games.”
The Hunger Games: Mockingjay - Part 2 | Chrysler: “Where You’re Going,” reflects the story of Katniss, a girl who overcomes the odds to become the face of change.
FCA US LLC and Lionsgate are joining together in a co-branded partnership, marking the premiere of the highly anticipated release of “The Hunger Games: Mockingjay – Part 2,” the final installment of “The Hunger Games,” which launches in North America on Friday, November 20.
In the series of television and radio spots that will run across the country during NFL football, FCA will pay tribute to “Mockingjay—Part 2” through four commercials featuring the Chrysler, Dodge and Ram brands.
“We are thrilled to be partnered with FCA and are proud of this impactful and creative campaign,” said Paula Kupfer, SVP of Global Partnerships and Promotions – Lionsgate. “Through Chrysler, Ram and Dodge, we have the unique opportunity to highlight the wealth of the entire ‘The Hunger Games’ franchise through each iconic brand’s individual story.”
“The association with such an anticipated and popular movie provides an exceptional relevance to our message. And the values shared with our three brands – the ‘rebellious’ Dodge, the ‘hard working’ Ram and the resilience of Chrysler – bring the branding element,” Olivier Francois, Chief Marketing Officer – FCA Global, said.
The four TV spots include:
• Dodge brand: Two 30-second spots, “Whistle” and “Playing with Fire,” point to the rebellious spirit of Katniss and “The Hunger Games,” igniting a flame that drives us.
• Ram brand: One 30-second spot, “The Official Truck of Heroes,” in which Ram acknowledges the heroes of “The Hunger Games.”
• Chrysler brand: One 30-second spot, “Where You’re Going,” reflects the story of Katniss, a girl who overcomes the odds to become the face of change.
FCA will also be one of the presenting sponsors of “The Hunger Games: Mockingjay—Part 2” red carpet premiere in Los Angeles on Monday, Nov. 16. The blockbuster “The Hunger Games” film franchise has already grossed more than $2.3 billion at the global box office and “The Hunger Games” trilogy of books has sold more than 82 million copies.