Welcome to Camp Jeep®
February 14, 2014
Every year, auto shows attract millions of people worldwide to see the newest products and concept vehicles. But, let’s face it, stationary vehicles aren’t exactly thrilling. Vehicles are made to be driven, and FCA US LLC gives show goers a unique interactive experience.
Within the FCA US stand at various auto shows, passengers are able to experience vehicles firsthand. One of the biggest attractions is Camp Jeep®. This isn’t the type of camp where you pitch a tent and roast marshmallows, rather an indoor test track that resembles an off-road trail.
“The whole point of what we’re trying to show off at Camp Jeep is the capability of each Jeep vehicle,” Jim Morrison, director of Jeep Brand marketing said.
The Chicago Auto Show is home to the biggest Camp Jeep exhibit. Show goers ride through a track equipped with real pine trees, dirt and rocks that emulates the “great outdoors” from the showroom floor. And there’s nothing like the smell of fresh mulch to really transport you to a forest setting.
The exhibit takes about a week to set up and is quite eco-friendly. The trees and landscape are leased from a local nursery to avoid any waste.
The track itself tests the maneuverability, traction and stability of the trail-rated Jeep lineup with obstacles including a 24 foot hill with a 35 degree grade.
Not all drivers are off-road enthusiasts, so FCA US takes you “on-road” as well. The multi-brand track allows passengers to test the acceleration, handling and ride comfort of Chrysler, Dodge and Fiat models.
Upcoming 2014 Camp Jeep Events
February 14 – 18
Chicago Auto Show
February 14 – 16
Philadelphia International Auto Show
February 22 – March 2
Greater Milwaukee International Auto Show
March 1 – 9
Cleveland Auto Show
March 8 – 16
Greater St. Paul & Minneapolis International Auto Show (Twin Cities Auto Show)
March 26 – 30
Atlanta International Auto Show
April 9 – 13
Denver Auto Show
April 16 – 27
New York International Auto Show
Make sure to plan accordingly, as wait times are usually about an hour.
Article based on a post by Catherine Gasior from Objects in the Mirror, the official blog of FCA US LLC.