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Stay, Ride in Style with Loews Hotels & Resorts and FIAT 500L

March 19, 2014

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Loews Hotels & Resorts has partnered with FIAT to offer its guests complimentary rides in an all-new 2014 Fiat 500L.

Whether it’s your third business trip to NYC this month, or your annual spring break trip to Miami Beach, you’ve likely experienced the stress of arranging transportation to and from your hotel. Now, thanks to  a partnership between Fiat and Loews Hotels & Resorts that offers guests complimentary rides in a Fiat 500L, you can say “good-bye” to the crowded hotel shuttle bus and “sayonara” to the city cab.

In a first-of-its-kind collaboration, the New York City-based hotel group and the Italian automaker will now bring chauffeured service in the all-new 2014 Fiat 500L to guests at select Loews Hotels properties.

The chauffeur-driven Fiat 500L service rolls out at Loews Madison Hotel in Washington, D.C., Loews Regency Hotel in New York City, Loews Hollywood Hotel, Loews Santa Monica (Calif.) Beach Hotel and Loews Miami Beach (Fla.) Hotel.

“Whether as a perk for business or an upgrade for pleasure, the Fiat 500L service is an amenity that speaks to our guests in a language they can appreciate and a style they deserve,” Elizabeth Harlow, senior vice president of marketing for Loews Hotels and Resorts, said.

Meanwhile, the Loews Miami Beach, Loews Hollywood and Loews Santa Monica Beach hotels will go even further, offering two complimentary Fiat loaner vehicles—the Fiat 500L, and either the Fiat Cabrio or the all-electric Fiat 500e (depending on location)—for guests to drive themselves for the day during their stay (up to three hours a day). As any traveler who has tried to catch a cab or arrange a car in an unfamiliar city will tell you, that’s an offer too good to pass up.

“This is a first of its kind partnership for the Fiat brand,” Casey Hurbis, Head of Communications—Fiat Brand North America, said. “This is an innovative union that reinforces the style, fun and individualism that characterize both the Fiat and the Loews Hotels brands as we both continue to evolve and reach out to a new demographic—and a new lifestyle.”

Wherever they are headed, the new four-door Fiat 500L is quite a ride. Fun, flirty, smart and stylish, the 2014 edition plays out as a sophisticated and attainable urban utility vehicle.

“Loews has never done anything like this before,” Elizabeth Harlow, senior vice president of marketing for Loews Hotels and Resorts, said.

“Whether as a perk for business or an upgrade for pleasure, the Fiat 500L service is an amenity that speaks to our guests in a language they can appreciate and a style they deserve,” Harlow said.

For more information or to arrange your stay, call (800) 23-LOEWS or visit http://www.loewshotels.com/en/Experiences/FIAT.