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Drive Proud: The 2015 Chrysler 300

Brand celebrates American entrepreneurial spirit

May 6, 2015

The Chrysler brand debuts it’s all-new “Drive Proud” marketing campaign for the 2015 Chrysler 300.

The Chrysler brand debuts it’s all-new “Drive Proud” marketing campaign for the 2015 Chrysler 300.

Narrated by actor Peter Dinklage (“Game of Thrones”), the “Drive Proud” campaign celebrates the Americans who have earned their success, from entrepreneurs and small-business owners to self-employed contractors, designers and artists. The 60-second launch spot for the 2015 Chrysler 300 is titled “The Kings & Queens of America.”

“The Chrysler brand celebrates the entrepreneurial spirit of Americans who refuse to give up, dedicate themselves to a craft and have the guts to turn dreams into reality,” Olivier Francois, Chief Marketing Officer, said.

“Our latest homage to the relentless and proud is ‘The Kings and Queens of America,’ where we recognize nobility not as a birthright but an earned designation. Meaningful success doesn’t appear magically on a silver platter; it is earned and should be rewarded. The crown jewel in this case being the new Chrysler 300—a car crafted with them in mind.” Olivier Francois, Chief Marketing Officer, said.

  • The New 2015 Chrysler 300: a car made for the kings and queens of America.

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    The Chrysler brand debuts its all-new “Drive Proud” marketing campaign for the 2015 Chrysler 300. In this image: Phil Ivey (professional gambler/entrepreneur)

  • There’s nothing wrong with being flashy, so long as you’ve done the work to back it up. The new Chrysler 300. Drive Proud.

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    The Chrysler brand debuts its all-new “Drive Proud” marketing campaign for the 2015 Chrysler 300. In this image: Becky Hammon (assistant coach, San Antonio Spurs)

  • Slider Image

    The Chrysler brand debuts its all-new “Drive Proud” marketing campaign for the 2015 Chrysler 300.

  • There are those who are handed success, and then there are those who take it. Introducing the new Chrysler 300. Drive Proud.

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    The Chrysler brand debuts its all-new “Drive Proud” marketing campaign for the 2015 Chrysler 300. In this image: Caroline Styne (restaurant owner)

  • America has done a lot over the last 238 years. With so much to be proud of, it's time this country drove a car that shows it: the new 2015 Chrysler 300.

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    The Chrysler brand debuts its all-new “Drive Proud” marketing campaign for the 2015 Chrysler 300. In this image: Alexis Ohanian (cofounder of Reddit)

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    The Chrysler brand debuts its all-new “Drive Proud” marketing campaign for the 2015 Chrysler 300. In this image: Mercedes Yvette (jewelry designer/"The Gilded Fox")

  • In the first episode of the Chrysler Portraits of Proud series, we explore the roots of the entrepreneurial spirit and celebrate the hard work behind every great success. Drive Proud.

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Individuals featured in the campaign include Becky Hammon (first full-time female NBA assistant coach); Alexis Ohanian (tech entrepreneur/Reddit co-founder); Mercedes Yvette (jewelry designer/The Gilded Fox); Lynn Le (founder of sportswear company (Society Nine); Caroline Styne (restaurant owner); Nolen Niu (furniture designer/Nolen Niu Inc.); Avi Brosh (hotelier); Kwaku Alston (photographer); Andrew Sasson (hotelier); Tiffany Schrade (jewelry designer); Smith Henderson (novelist); Phil Ivey (professional gambler/entrepreneur); and Shawn Williams (martial arts studio owner/instructor).

Three additional TV spots for the “Drive Proud” campaign will roll out later in the month and highlight key Chrysler 300 attributes, including 363 horsepower and best-in-class AWD technology, making the 300 the most luxurious vehicle in its class.

 

 

 

The campaign, which will run through June, was created in partnership with independent advertising agency Wieden+Kennedy Portland, Ore.