« Back to Home « Back to Home
FEATURED NEWS
Print Friendly

“Domestic. Not Domesticated.”

Capturing the spirit of Dodge and SRT

September 1, 2016

Dodge, America’s mainstream performance brand, and SRT, the ultimate performance brand, unleash their power with a new tagline, “Domestic. Not Domesticated.”

Dodge, America’s mainstream performance brand, and SRT, the ultimate performance brand, unleash their power with a new tagline, “Domestic. Not Domesticated.”

Performance. Passion. Attitude. Those are just a few words that come to mind when one thinks about driving Dodge and SRT vehicles. And the new tagline, “Domestic. Not Domesticated.”, emphasizes even more what owning a Dodge is all about.

“When you drive a Dodge, you don’t have to compromise. You can grow up without giving up,”‎ Olivier Francois, Chief Marketing Officer, FCA—Global, said. 

  • “Warning,” the first TV spot with the new tagline debuted on “Comedy Central Roast” and featured the Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Durango R/T.

  • Slider Image

    2016 Dodge Durango R/T Blacktop

  • Slider Image

    The tagline captures the passion, attitude and spirit of the entire brand. “Warning,” the first TV spot with the new tagline features the Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Durango

  • Slider Image

    2016 Dodge Charger SRT Hellcat

The new tagline shows that Dodge vehicles embody some very American traits—they are big, fast, powerful and fun to drive—as well as safe and reliable

From muscle cars to compact cars, family-friendly minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few.

Warning,” the first TV spot with the new tagline features the Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Durango R/T. The tagline was created in partnership with Austin, Texas-based GSD&M.

“When you drive a Dodge, you don’t have to compromise. You can grow up without giving up,”‎ Olivier Francois, Chief Marketing Officer, FCA—Global, said.

Through an expanded partnership with the Detroit-based wall graphics company Fathead, Dodge just made creating the ultimate Dodge garage or special recreation space easier with a new line of floor-to-ceiling total coverage wall designs.

Through an expanded partnership with the Detroit-based wall graphics company Fathead, Dodge just made creating the ultimate Dodge garage or special recreation space easier with a new line of floor-to-ceiling total coverage wall designs.

Expanded partnership for the ultimate Dodge enthusiast
For the ultimate enthusiast, simply owning a Dodge vehicle is sometimes not enough.

Now it is easier than ever to create the ultimate Dodge garage or recreation area. Dodge recently expanded its partnership with Detroit-based wall graphics company Fathead to include floor-to-ceiling total coverage wall designs that feature the Dodge Challenger, Charger and Viper, plus brand and vehicle logos.

The new line of Dodge branded products marks the first time Fathead “Total Coverage” precision-cut vinyl wall graphics are available for consumers to create their own automotive-themed and one-of-a-kind custom transformations for their garages or special spaces.