NEWS BREAK

  • Ram Truck launches ‘Long Live’ marketing campaign

    January 14, 2017
    Ram trucks reinforce brand values of leadership, integrity and hard work in a new brand marketing campaign highlighting features of Ram 1500, 2500 and 3500 pickup trucks. Two 30-second spots in the new campaign, “Long Live Ram” and “Skate,” launched this weekend. The spots will continue to run on broadcast and cable programming throughout 2017. Additional ads will follow in the coming weeks.
  • Dodge brand teases new SRT Demon for spring reveal

    January 12, 2017
    Dodge shocked the performance world two years ago when it launched the most powerful and fastest muscle cars in the world—the Challenger SRT Hellcat and Charger SRT Hellcat. Now, Dodge is raising the bar again with the Dodge Challenger SRT Demon. Leading up to the New York reveal this spring, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com.
  • Chrysler Pacifica wins Cars.com ‘Best of 2017’

    January 11, 2017
    Cars.com editors named the all-new 2017 Chrysler Pacifica the “Best of 2017” at their annual 2017 “Best of” awards show at the North American International Auto Show in Detroit. The 2017 Chrysler Pacifica is the first minivan to win the Cars.com’s “Best of” award, going head-to-head with all-new or fully redesigned 2017 model-year vehicles. Cars.com editors determined that the Pacifica excels in quality, innovation and value.
  • Chrysler Pacifica wins major award

    January 9, 2017
    The all-new 2017 Chrysler Pacifica was named the 2017 North American Utility of the Year as media days began at the North American International Auto Show in Detroit. The award is unique and considered by many to be one of the world’s most prestigious based on its diverse mix of automotive journalists from the U.S. and Canada who serve as the voting jurors.
  • FCA US announces $1 billion investment

    January 8, 2017
    FCA US confirmed the next phase of its industrialization plan by announcing a total $1 billion investment in plants in Michigan and Ohio, and the addition of 2,000 new American jobs. Consistent and combined with previously announced investments, FCA US is further demonstrating its commitment to strengthening its U.S. manufacturing base, and aligning U.S. capacity to extend the Jeep® product lineup. In total, FCA US has committed investments of more than $9.6 billion in its U.S. facilities.

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THE LAST WORD

The Consumer Electronics Show (CES) and the North American International Auto Show (NAIAS) are both held in January. Do you follow either of these January trade shows (by “follow,” we mean attend, and/or pay attention to these events)?

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The Consumer Electronics Show (CES) and the North American International Auto Show (NAIAS) are both held in January. Do you follow either of these January trade shows (by “follow,” we mean attend, and/or pay attention to these events)?