NEWS BREAK

  • Jeep® brand starts Renegade campaign

    February 9, 2015
    NBCUniversal and the Jeep® brand announced a strategic partnership anchored in a first-of-its-kind, scaled social media commercial across Bravo, E!, NBC Entertainment and Syfy to celebrate the launch of the all-new 2015 Jeep Renegade. Beginning Feb. 8 through March 2, NBCUniversal will air network-specific call-to-action spots that will encourage viewers to share photos embodying their “Renegade spirit,” using the #RenegadeLifeContest hashtag on Instagram or Twitter in real-time.
  • Ram 1500 named best in class

    February 11, 2015
    U.S. News & World Report magazine named the 2015 Ram 1500 the “Best Full-size Truck for the Money.” The Ram 1500 scored the highest among full-size pickups available to U.S. buyers, and this was the second year in a row Ram’s half-ton entry has won the award. Within its class, the Ram 1500 took top honors for its outstanding value and critical acclaim. The rankings are based on an in-depth analysis by U.S. News editors of all published vehicle ratings, reviews and test-drives.
  • Dodge opens up orders for new Challenger ‘Shaker’

    February 13, 2015
    The Dodge brand announced that customers can now begin ordering the new 2015 Dodge Challenger R/T Shaker and R/T Plus Shaker and next month begin ordering the high-performance 392 HEMI® Scat Pack Shaker model. Designed to deliver maximum performance and the most Dodge muscle-car heritage in the brand’s lineup, the new Challenger models celebrate 45 years of the functional “cold-air grabbing” hood scoop that “shakes” with the legendary HEMI V-8 engine’s movement.
  • Patriot, Wrangler win 5-Year Cost to Own Awards

    February 13, 2015
    Kelley Blue Book (KBB.com) has named the 2015 Jeep® Patriot and the 2015 Jeep Wrangler Unlimited winners of its “5-Year Cost to Own Awards.” It was the third consecutive year that the Patriot was named the winner of the lowest 5-Year Cost to Own award in the Compact SUV/Crossover category. The Wrangler Unlimited earned the lowest 5-Year Cost to Own Award in the Mid-size SUV/Crossover segment.
  • Ads claim 2 top spots in YouTube poll

    February 13, 2015
    FCA US took two of the top five positions in the annual YouTube AdBlitz competition, winning out over more than 60 other commericals aired during the recent Super Bowl broadcast. The Dodge brand’s “Wisdom”commercial took the No. 3 overall position and the Jeep® brand’s “Beautiful Lands” placed No. 5 overall. FCA US was the only advertiser (and automaker) to finish in one of the top three positions in the AdBlitz poll in each of the past five years.
  • Dundee Engine earns energy incentive

    February 13, 2015
    Dundee (Mich.) Engine Plant received an incentive check for more than $200,000 from DTE Energy Co. by successfully completing a major energy efficiency upgrade on its North Coolant Filter system. A team of employees identified the coolant filter system as the highest energy loss in Dundee Engine’s Energy Cost Deployment matrix.

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