NEWS BREAK

  • Jeep®, Ram brands take top awards in Texas

    October 13, 2014
    Jeep® and Ram Truck brands took top awards at the 2014 Texas Auto Writers Association (TAWA) Texas Truck Rodeo held outside San Antonio, Oct. 9-10. The Jeep brand won all five categories entered, including the coveted “SUV of Texas.” “We are extremely delighted and proud that for the fifth consecutive year, the respected and influential Texas auto writers have named the Jeep Grand Cherokee the SUV of Texas,” Mike Manley, President and CEO—Jeep Brand, said.
  • A sneak peek at SEMA concepts

    October 14, 2014
    In anticipation of the 2014 edition of the Specialty Equipment Market Association (SEMA) show, Mopar officials released sketches of its modified Chrysler, Jeep®, Dodge, Ram and Fiat vehicles headed for the premier aftermarket trade show in Las Vegas next month. Mopar will display several innovative show vehicles, all reimagined with Mopar products, in a 15,345 square-foot exhibit from Nov. 4-7 at the Las Vegas Convention Center.
  • Auburn Hills adds new ‘housing’

    October 9, 2014
    Ten new “buildings,” with the hope of gaining several hundred new “residents,” were added last month to the company’s sprawling Auburn Hills Complex. The twist here is that the complex’s Facilities organization installed 10 bat houses around the campus with each having the potential to shelter 100-300 bats. One employee built five of the houses from recycled pallets, and five more, made of composite lumber, were purchased and installed.
  • Dodge brothers live on in new ads

    October 3, 2014
    One hundred years after John and Horace Dodge created the Dodge Brothers Motor Car Company, the brothers’ spirit lives on in a new advertising campaign launched last weekend with television spots for the 2015 Dodge Challenger. The cinematic “Ballroom–They Dreamed Big,” which debuted Oct. 4, is the first ad in a series that captures the spirit and passion John and Horace Dodge had for making great cars and how their vision for the future is still very much what drives the Dodge brand today.
  • Fiat 500X debuts at the Paris show

    October 3, 2014
    The Fiat 500X debuted Oct. 2 at the Paris Motor Show, the newest compact crossover in the 500 family marks the evolution of the brand and technology through the development in its DNA. The all-new Fiat 500X will have its North American premiere at the Los Angeles auto show in November and will arrive on the continent during the first half of 2015.

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